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Marketing Analytics & Reporting
Half your marketing is working. Without measurement, you don't know which half. Magi Studios turns your scattered data into decisions you can act on.
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If you can't explain your marketing numbers, they're not working for you.
Most reporting is a wall of charts nobody reads. We build measurement that answers the only questions that matter: where do customers come from, what does each one cost, and where should the next dollar go?
Why it matters
Every marketing decision is a bet. Analytics shrinks the guesswork: budgets shift to what earns, weak channels get fixed or cut, and you stop paying for activity you can't connect to revenue.
- See what each channel earns — leads and revenue by source, not just traffic
- Cut spend that isn't working — most businesses find 20%+ of budget going nowhere
- Make decisions in minutes — one dashboard instead of six platform logins
- Hold everyone accountable — including us; our work shows up in the same numbers
- Track the new frontier — AI visibility measured alongside classic search and traffic metrics
What we focus on
Analytics Setup & Cleanup
GA4, conversion tracking, and call tracking configured correctly — the fix most accounts need first.
Marketing Dashboards
One live view of leads, sources, and spend across channels, in language anyone on your team can read.
Attribution & Lead Tracking
Connecting the dots from first click to closed sale, so credit goes where it's earned.
Monthly Reporting & Insights
A plain-language monthly read on what changed, why, and what we recommend next.
AI Visibility Tracking
Your AI visibility score across ChatGPT, Google AI, and Perplexity, tracked alongside classic metrics.
Conversion Rate Insights
Finding where visitors drop off on your site — and what to change to keep them.
How we work
1
Discover
We audit your tracking, tools, and data quality — most measurement problems start here.
2
Strategy
We define the metrics that map to your business goals and design the dashboard around them.
3
Execute
Tracking fixed, dashboards built, reporting rhythm established.
4
Measure
Monthly reviews turn the numbers into next month's priorities.
Straight answers, Victoria-style
Twenty years of sitting across the table from Island business owners taught us to skip the jargon. Our reports are built to be understood in five minutes and acted on in ten.
Frequently asked questions
How much does analytics and reporting cost?
Is Google Analytics enough for my business?
Can you track phone calls from my marketing?
What is AI visibility tracking?
Measurement makes every other channel smarter. See our Marketing, Paid Advertising, and Email Marketing services.
Let's find out what's actually working.
Get a tracking audit and see your marketing the way you see your books — clearly.
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